FIM SPEEDWAY EVENTS INCREASES VIEWING AUDIENCE

FIM Speedway events can now be watched live by fans in more countries around the world, as Warner Bros Discovery Sports Europe joins forces with streaming partner Staylive.

OTT platform provider Staylive, a Spring Media Company, has joined forces with WBD Sports Europe to increase the distribution and availability of its flagship motorcycling and cycling events globally.

This collaboration will unite and spread the passion for some of the most exhilarating sports events, including the FIM Speedway Grand Prix (SGP) series, the FIM Endurance World Championship (EWC), the WHOOP UCI Mountain Bike World Series and the UCI Track Champions League.

Fans can watch 2024 FIM Speedway events including the Speedway GP series, the FIM Speedway of Nations, SGP2 and SGP3 on Eurosport and discovery+ as well as across several local and national broadcasters. 

With this agreement, FIM Speedway racing and other WBD Sports Europe-owned-and-promoted events are now also accessible on Staylive through pay-per-view and subscription packages in markets independent of exclusive WBD platforms and broadcast partnerships.

The 2024 FIM Speedway season gets underway with the Boll FIM Speedway GP of Croatia, live from Donji Kraljevec, on Saturday, April 27 – the first of 11 Speedway GP rounds this year.

Founded in 2013, Staylive is a Swedish streaming solutions company that delivers over 1,500 live sports events per week to a global audience. Its streaming platform powers governing bodies, federations, leagues, and sporting clubs worldwide. 

This agreement builds on the extensive reach of the WBD Sports Europe-owned-and-promoted events portfolio, focused on motorcycling and cycling action.

Matt Parker, CCO of Staylive, said: “Partnering with WBD Sports Europe for this historic season of cycling and motorcycling events is a testament to Staylive’s technical capabilities and commercial expertise. 

“We are immensely proud to work with and alongside industry powerhouse, WBD Sports Europe, as they secure new and innovative ways to maximise content distribution and reach. 

“This collaboration highlights our ability to meet the high technical demands of streaming world-class sports events, while enhancing the fan experience across the globe.”

Trojan Paillot, SVP Sports Rights Acquisitions and Syndications at WBD Sports Europe, added: “Our partnership with Staylive demonstrates the commitment of WBD Sports Europe in serving sports fans around the world with premium and diverse content from leading sports formats and properties. 

“Through this partnership, we are not just distributing sports content, we are creating a more accessible and immersive experience for fans, no matter where they are. 

“This is a prime example of how we’re increasing our ability to meet the evolving needs of our audience and to bring them closer to the sports they love.”